Optical retail chain Specsavers has today (7 February) unveiled its first major campaign to promote its contact lens offering with a humorous Valentine’s Day-themed spot.
‘Kiss Clash’ looks at the very real issues that glasses-wearers face when trying to kiss, and calls on the public not to let their ‘specs get in the way’.
Running across paid social, digital, out-of-home and video-on-demand, the campaign illustrates the very real practcial benefits of contact lenses – just in time for Valentine’s Day.
Three short clips of real-life bespectacled couples struggling to kiss successfully have been produced, to encourage viewers to try out the optician’s free contact lens trial.
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“With this campaign we have taken a leadership position by jolting people to say: ‘we love glasses, and know you do too but why not put down your glasses and give contact lenses a go, offering a free trial so there’s no need to worry if you then decide they are not for you’,” Specsavers marketing services director, Victoria Clarke said.
Created by Specsavers’ in-house creative firm, The Agency, campaign assets will be supported by extensive PR and social media activations.
The Agency creative director, Richard James added: “Our brief was to raise awareness of Specsavers’ contact lens offering, and through the work we have stayed true to the Specsavers’ brand, with a light-hearted look at the challenges of kissing for glasses wearers.”
3 Comments. Leave new
Some of these feature two women, seeking to normalise sodomy. It’s disgusting!
Hi Gabriel,
I think you might need to look up the definition of sodomy.
“It may also mean any non-procreative sexual activity.”